Highlands Partners With Rust-Oleum

May 19, 2022

Highlands has entered into a strategic partnership with Rust-Oleum Corp.

The deal calls for Highlands to provide sales representation for Rust-Oleum’s PRO Channel. In addition, Highlands will drive growth and awareness for the manufacturer’s expanding jansan category, which is branded as “Krud Kutter PRO” and “Concrobium PRO.”

“Highlands is perfectly suited to drive growth and win market share for Rust-Oleum PRO across multiple B2B channels,” said Seth Raley, president of Highlands business-to-business division. “Our team will work alongside them to proactively create opportunities and help grow sales.”

About Highlands
Established in 1962, Highlands is an international sales, marketing, and e-commerce agency. For more information, visit

About Rust-Oleum
Founded in 1921, Rust-Oleum Corp. is a Vernon Hills, Illinois-based manufacturer of protective paints and coatings for home and industrial use. For more information, visit