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Jelmar Reveals Rebrand of CLR Product Line
October 13, 2023Jelmar LLC has unveiled a packaging rebrand across its home cleaning product line, CLR® Brands.
According to a press release, the rebrand ensures the information featured on the packaging clearly communicates what the product is for and addresses upfront potential consumer concerns. The updated product names and labeling clearly state intended use, claims, and features, all designed to build greater trust with purchasers.
“At CLR Brands, our unwavering mission has been to create exceptional products that delight our consumers,” said Alison Gutterman, Jelmar CEO and president. “Our rebrand is designed to appeal to our existing customers, while simultaneously creating consideration among a new cohort of shoppers who will now more easily know which of our products to turn to and when. We are committed to making it easier for buyers to determine if our product is suitable for their needs and take it home to try, and then over deliver so we can ultimately build long-term trust.”
About Jelmar
Based in Skokie, Illinois, Jelmar LLC manufactures a broad range of household and industrial cleaning solutions, including the CLR® (pronounced “clear”), CLR PRO®, Tarn-X®, and Tarn-X PRO® brands of cleaners. For more information, visit clrbrands.com/Proline.
