MaidPro Reveals Brand Refresh

August 24, 2022 MaidPro Reveals Brand Refresh

MaidPro recently announced an updated brand identity.

The company’s refresh includes an updated visual identity and the new tagline, “Cleaning is Deeper with MaidPro,” as well as a rewritten manifesto. MaidPro is also overhauling its website with the intent of completion by the end of the year. The company’s new branding efforts prioritize the stress relief, relaxation, and comfort created through a clean home environment.

“At MaidPro, we know that a deeply cleaned home guarantees less dirt and clutter and is often the key to less stress and anxieties—and more joy,” said Tom Manchester, MaidPro brand president. “This marked shift in our communication approach aims to tap into the pathos of homeowners and emphasize how impactful a clean space can be for mental health and well-being. We recognize that our customers have choices when selecting a home cleaning partner, and this new direction reinforces our commitment to being a trusted and dependable resource for our customers across North America.”

About MaidPro
Founded in 1997, MaidPro is a Boston, MA-based franchisor of housecleaning services with more than 170 offices in the United States and Canada. For more information, visit