Pro-Link Names New CEO

March 29, 2022 Pro-Link Names New CEO

Pro-Link Inc. has appointed Matt Herriot president and CEO, effective April 1.

Herriot has decades of senior sales and marketing leadership experience in a variety of markets, including distribution, warehouse management, floor care, and industrial laundry. He joins Pro-Link from WhiteShell Co. Inc., where he served as CEO for the past five years.

“We are confident that Matt’s diverse experience, thoughtful leadership skills, and knowledge of team building and distribution management make him highly qualified to lead Pro-Link’s committed employees and to bring renewed value and energy to our members’ businesses,” said Larry Holtzman, Pro-Link board of directors chairman.

About Pro-Link
Pro-Link Inc. is a national full-service janitorial supply, marketing, and buying organization based in Canton, Massachusetts with more than 90 members and more than 100 distribution points throughout the United States. For more information, visit