Sellars Adds Marketing VP

May 26, 2023

Sellars Absorbent Materials Inc. has appointed Michelle Gross vice president of marketing.

Gross has more than 25 years of experience in both the business-to-business and business-to-consumer markets. She joins Sellars from Briggs & Stratton Corp., where she led North American marketing for the company’s energy solutions and engines & power divisions. In her new position, Gross will lead Sellars’ marketing team as it enters new markets and introduces new products.

“Michelle is known for her high energy, strong team leadership, and innovative thinking that produces increased sales and bottom-line growth,” said Tom Sellars, Sellars CEO. “She has led product introductions and developed and executed strategic marketing plans with several top-tier brands, which will benefit us greatly in the coming years as we continue to grow our business.”

About Sellars
Milwaukee-based Sellars Absorbent Materials Inc. manufactures a variety of shop towels, disposables wipers, sorbents, and other cleaning and janitorial products. For more information, visit