Softbank Expands Distribution Network in Denmark

November 18, 2021

SoftBank Robotics has entered a strategic partnerships with two distributors—Abena DK and Virena ApS.

Under the terms of the agreement, the two companies will distribute SoftBank’s Whiz industrial cobotic vacuum sweeper to their cleaning contractor and facility management clients in Denmark, Cleaning Hygiene Today reports.

With the rapid increase in demand caused by employees returning to the workspace, we continue to seek the most forward-thinking cleaning solutions providers that are committed to delivering innovation and business value to their clients—and to helping them navigate these extremely challenging times,” said Jesper Christensen, SoftBank Robotics EMEA Denmark vice president of sales and product. “Denmark is an area of such increased demand and we are very pleased with the approach that both these companies have demonstrated to meet these growing demands.”

About SoftBank
SoftBank Robotics is a San Francisco, California-based manufacturer of autonomous vacuum sweepers and other robotic cleaning equipment. For more information, visit