Softbank Secures Distributor for Israel

April 21, 2021

SoftBank Robotics has entered a distribution agreement with I.E. Mittwoch & Sons Ltd.

Under the terms of the agreement, Mittwoch will distribute SoftBank’s Whiz industrial cobotic vacuum sweeper to its facility management and cleaning contractor clients in Israel, Cleaning Hygiene Today reports.

“We always look to work with forward-thinking cleaning solutions providers that are committed to delivering innovation and business value to their clients—and to helping them navigate these extremely challenging times. Mittwoch is exactly that and we’re excited to be working with their talented and experienced team,” said Stefano Bensi, general manager of SoftBank’s EMEA division.

About SoftBank
SoftBank Robotics is a San Francisco, California-based manufacturer of autonomous vacuum sweepers and other robotic cleaning equipment. For more information, visit