The Movement Continues
ISSA VEO Conference
The inaugural ISSA VEO Conference sparked something powerful bringing together leaders, entrepreneurs, and professionals committed to advancing the Hispanic community across the cleaning and facility solutions industry.
Now, the momentum continues. The VEO Conference returns with an even bigger vision: to connect, empower, and elevate the professionals shaping the future of our industry.
Where Leaders Take the Stage
This September, VEO brings together two exceptional voices to guide the conversation.
ISSA Chief Engagement Officer Karina Neff joins Karina Villaseñor, Vice President of Human Resources at 4M Building Solutions and the 2025 VEO Visionario Award Winner, as cohosts of the 2026 VEO Conference.
Together they’ll welcome attendees, facilitate key moments throughout the event, and help celebrate the leaders who are shaping the future of our industry.
VEO Conference Overview
A Conference With Purpose
VEO—Visión. Empeño. Oportunidad—is more than a conference. It’s a movement dedicated to supporting and celebrating Hispanic professionals across every level of the cleaning and facility solutions industry,
Built for leaders at every stage, the VEO Conference equips professionals with practical strategies, powerful connections, and leadership insights to grow their businesses, advance their careers, and elevate Hispanic representation across the industry.
At the VEO Conference, you’ll experience:
This is where culture, community, and industry leadership come together.
Three Tracks
The VEO Conference 2026 is anchored by three focused session tracks that serve as the core pillars of the VEO Initiative. Led by industry experts, these educational conference sessions provide insight, guidance, and real-word perspective across each pillar.
Who Should Attend
Executive Decision-Makers
Presidents, CEOs, Founders, and Owners shaping company strategy and investment
Operational Leaders
Directors and Managers driving day-to-day execution across operations, sales, HR, and facilities
Senior Leadership
Vice Presidents and Branch Leaders responsible for growth, performance, and operations
Rising & Influential Professionals
High-impact contributors supporting innovation, business development, and future leadership
Featured Message
Hear The Powerful Message
U.S. Secretary of Labor Lori Chavez-DeRemer prepared this inspiring address for the VEO Conference Attendees.
Lori Chavez-DeRemer
U.S. Secretary of Labor
Featured Message
Hear the Powerful Message
U.S. Secretary of Labor Lori Chavez-DeRemer prepared this inspiring address for the VEO Conference Attendees.
Bold Moves, Real Results – VEO Attendees Share Their Experience!
“I was honored to participate in the inaugural VEO Conference. The content, networking, and overall vibe of the event were amazing, and I can’t wait for the next one.”
“The VEO Conference was an inspiring celebration of leadership, culture, and community. I left energized, connected, and proud to be part of an industry that uplifts and empowers.”
“VEO is a holistic and transformative experience! The sense of community with peers is both inspiring and motivating! This is something I will look forward to all year long, every year.”
“The VEO event by ISSA truly exceeded my expectations. All the speakers delivered valuable messages that provide great contributions to the industry. In addition to the honor of being nominated and winning at the event, I believe this is a very meaningful opportunity for the hardworking and entrepreneurial Latino community to learn about and take part in these events. They are truly enriching and inspiring experiences that can open many doors for growth and connection.”
“Just wrapped up the VEO Conference and wow-what a game changer. From aligning profit with purpose to designing leadership and other growth programs that build confidence through competence, I left with a toolkit to elevate both our financial strategy and team culture. Grateful for the insights, inspiration, and actionable steps to take our organization to the next level. Thank you to those who made this conference possible!”
