Anyone who has stood beside a freshly wiped bed rail, waiting for a disinfectant to finish its work, knows how long a few minutes can feel. In a busy hospital, that wait competes with every other task on the shift. Clorox Purell ProCare is betting that shorter contact times will make a real difference in whether surfaces get disinfected the way the label intends.

The company is one of the sponsors of the ISSA Healthcare Hub at ISSA Show North America 2026, taking place Nov. 16–19 at the Mandalay Bay Convention Center in Las Vegas. Activities at the hub will point attendees to the Clorox Purell ProCare booth, where the company plans to show its newest hand hygiene and surface disinfection products.

Two familiar names under one roof

Joel Rich is vice president at Clorox Purell ProCare. The Clorox Company completed its acquisition of GOJO Industries, the Akron, Ohio, maker of Purell^®, on April 1, 2026. In late September, Clorox combined CloroxPro and GOJO into a single professional business called Clorox Purell ProCare, headquartered in Akron. Its brands include Clorox, Purell, Pine-Sol, GOJO and Glad.

“Over the last year, we’ve gone through a merger of the two companies of Clorox Professional and GOJO, becoming one entity providing infection prevention solutions for healthcare in both the hand hygiene and disinfectant surface markets for the healthcare world,” Rich explained.

GOJO, founded in 1946, introduced Purell Instant Hand Sanitizer, while Clorox has supplied healthcare and commercial facilities for more than a century.

“When you think about the two combined organizations, you have over 180 years of experience of innovations within the healthcare space,” Rich said.

Rich also serves on the industry advisory council for ISSA Healthcare. Linda Lybert, who leads ISSA Healthcare and serves as director of the Healthcare Surfaces Institute, a division of ISSA, was excited when she heard about the merger.

“What a great thing that just happened,” Lybert said. “Bringing hand hygiene together and infection prevention.”

Training built around real-world use

Education runs alongside the products. The company’s sales reps and clinicians go into facilities to train staff on the products themselves and on how they’re used during a real shift.

“Training is a huge part of everything we do,” Rich noted.

That training covers details that are easy to get wrong, Rich explained, such as making sure clinicians understand the contact time a surface disinfectant needs or checking that a soap or sanitizer dispenser puts out the right quantity to meet healthcare requirements. The company also offers continuing education opportunities and works with several industry thought leadership organizations.

A fresh battery in every refill

“This is going to give the industry an opportunity for a behind-the-scenes look at really what makes our products and innovations so successful and so much needed in the marketplace,” Rich said of the show.

On the hand hygiene side, that includes touch-free dispensers with a battery pre-installed on every refill, the approach behind the Purell^® ES10 dispensing system. Facility staff never have to change or buy batteries for the dispenser itself.

“When the touch-free dispenser has a new refill inserted into the dispensing mechanism, it automatically is refreshing with a new power supply, reducing labor costs and allowing that product to be available at the point of use,” Rich said.

Breaking news on dwell time

The surface side brings two new wipes. Clorox Healthcare^® HyperOxi Disinfecting Wipes are the company’s first bleach-free sporicidal wipes. According to Clorox, they kill C. difficile spores in four minutes and other pathogens, including C. auris and norovirus, in one minute or less.

The bigger headline is Clorox Healthcare^® Quat Alcohol Disinfecting Wipes, which carry a one-minute contact time. When asked whether this was breaking news, Rich confirmed it.

“This is brand new,” Rich said. “It will start shipping on December the 1st.”

“That’s really exciting because one of the biggest issues that we have is the dwell times,” Lybert noted.

Clorox says most quat alcohol wipes on the market need two minutes or longer and contain high levels of alcohol, so surfaces can dry before the contact time is up. Staff either fall short or re-wipe, which adds time and labor. The new wipe uses 40% less alcohol, according to the company, to help surfaces stay wet for the full minute. Its patent-pending formula blends quat, alcohol and citric acid.

Rich said the wipe cuts contact time by 50% compared with the market leader while still offering a broad range of kill claims and surface compatibility.

“This one-minute quat alcohol wipe is going to be a really revolutionary entry into our disinfectant surface category portfolio of products,” Rich said. He added that the company sees it as “the go-to everyday surface disinfectant wipe that should be and could be utilized across the continuum of care.”

The time savings reach well past the bedside. Rich pointed out that faster contact times matter to clinical providers as much as to housekeeping and environmental services (EVS) staff, and they widen where and how often a product can be used in a facility.

What to expect at the hub

ISSA Healthcare designed its booth space this year to work as a hub. Sponsors will give presentations there, and a scavenger hunt sends attendees out to sponsor booths, including Clorox Purell ProCare’s, where each stop has an activity to complete.

“It’s not just coming up and having somebody sign a card,” Lybert explained. “They’re going to actually get engaged and learn about products and the different services that are provided by these different companies.”

Prizes will be given away during the show. On Wednesday, Nov. 18, the hub will host a networking social hour for sponsors and healthcare professionals.

“We want to bring all of our sponsors and other healthcare professionals so they don’t get lost in a really big show,” Lybert said.

The ISSA Healthcare Hub is located at the ISSA booth, #2433. EVS leaders and infection preventionists who have stood watching a stopwatch through a long dwell time will find the Clorox Purell ProCare team ready to show what a one-minute wipe looks like on a real surface.