2020 will be a year we will not soon forget. It is also a year that put the cleaning industry front and center in the world’s consciousness. As we all knew it would, the industry rose to the occasion by rolling up its sleeves and getting to work.

There are countless stories about manufacturers of critical cleaning and hygiene products running 24/7, to stories about essential front-line cleaning professionals showing up and excelling during the pandemic. For the industry, it is the year we finally received the public recognition we have always deserved.

In 2021 and beyond, ISSA plans to help build on this public acknowledgment of the industry’s positive impact on the economy as well as the value of clean as it relates to improving public health. During the week of March 28-April 3, 2021, ISSA will, for the second year in a row, be promoting National Cleaning Week.

Leading up to and during National Cleaning Week, ISSA will offer our members opportunities to actively participate in this national recognition of the industry, its workers, and promote the value of clean to the public.

What is National Cleaning Week?

National Cleaning Week represents a unique opportunity to celebrate the value of clean, raise public awareness about the positive impacts of proper cleaning, and promote your business and the cleaning industry. Together, we can continue to change the way the world views cleaning.

As the leading trade association for the cleaning industry worldwide, ISSA believes it is important to take an active role in promoting the importance of cleaning, advocating on behalf of the industry at the federal and state levels, providing education and training, and raising the profile of the cleaning industry. We can change the way the world views cleaning by coming together and telling each of our stories during National Cleaning Week.

How can you participate?

ISSA will be rolling out several opportunities—both large and more modest—for you to get involved in National Cleaning Week, including:

Sharing a story with ISSA about how your business or an employee stepped up during the COVID-19 pandemic.

Asking your governor to proclaim March 28-April 3, 2021, as National Cleaning Week.

Sharing graphics and information about National Cleaning Week on social media (Graphics will be available for downloading at www.issa.com/NCW) using the hashtag #NationalCleaningWeek.

Running promotions and telling your customers about National Cleaning Week and the Value of Clean.

Giving back and supporting ISSA Charities at www.issacharities.org. Your tax-deductible donation will go a long way in allowing us to clean the homes of cancer patients, advance women in the cleaning industry, and support the future of clean through scholarships and company internships.

For more information and more ways you can get involved with National Cleaning Week, please visit www.issa.com/NCW and/or contact Stacy Seiden, government affairs coordinator, at [email protected].

Virtual Clean Advocacy Summit

During National Cleaning Week, one major event you won’t want to miss is ISSA’s Virtual Clean Advocacy Summit. On March 30-31, 2021, ISSA members from around the country will be participating in this summit.

Much of the cleaning industry—and your business’s bottom line—is impacted by regulations and legislation. Therefore, you need to make your voice heard on the public policy issues affecting your business and the industry. Participating in our democratic process is one of the most exciting and fulfilling endeavors you can do for your profession.

Attendees to the Virtual Clean Advocacy Summit will dive into the public policy issues impacting the full spectrum of the cleaning industry, have the chance to meet with their congressional offices, and have their voices heard.

Never met or spoken to your elected officials before? Do not worry. ISSA will provide attendees with necessary background information on key issues, training, and even set up meetings with your congressional delegation for you. ISSA’s government affairs team will be there at every step to make sure you are an informed, prepared, and confident advocate for clean. This event is for everyone from CEO’s to front-line employees wanting to make a difference.

National Cleaning Week and the Clean Advocacy Summit is a great opportunity and springboard to get involved with ISSA and, in particular our government affairs efforts. Thank you for everything you have done to enhance public health and contribute to the economy during these uncertain times.

Thank you to our new ISSA
Advocacy Fund (IAF) Contributors!

Clean Advocacy Promoter
Monahan Partners Inc.

Clean Advocacy Supporter
Aqua ChemPacs
Susan’s Green Cleaning

To learn about or contribute to the IAF go to
www.ISSA.com/advocacyfund