Highlands Adds Director of Strategy

July 8, 2022

Highlands has named Dylan Huggins director of strategy and analytics.

Huggins joins Highlands from Georgia-Pacific LLC, where he served as senior manager of strategic analytics. Prior to his time with Georgia-Pacific, Huggins was a channel manager with Zep Inc. In his new role with Highlands, Huggins will be responsible for coordinating sales forecasts and driving cross-functional alignment to develop strategies that maximize revenues.  

Dylan is a great fit for Highlands due to his extensive background in strategic analytics, pricing strategies, and channel management for manufacturing and distribution,” said Seth Raley, president of Highlands’ B2B division. “The creation of this new role is important as it will assist our team with critical analysis to drive strategic sales targets by client, customer and geography.”

About Highlands
Established in 1962, Highlands is an international sales, marketing, and e-commerce agency. For more information, visit