ISSA Appoints SinoExpo as Representatives in China

May 6, 2021 ISSA Appoints SinoExpo as Representatives in China

ISSA announced that they are partnering with SinoExpo to become the local representative for its Chinese operations. This expanded strategic relationship will increase the staff supporting local ISSA members and provide additional member value by tapping into SinoExpo’s cleaning industry expertise and network.

SinoExpo is the owner of the China Clean Expo (CCE), which recently hosted the first ISSA Pavilion during its April 2021 edition. Reaching an exhibition area of 37,000 sqm, this year’s CCE show was a four-day event gathering over 400 domestic and overseas exhibitors in the cleaning industry, and attracted 121,410 visits of professional buyers, with more than 50 onsite forums, competitions, live demo zones, and a gala dinner.

The partnership combines ISSA’s 10+ years of experience in educating and serving the Chinese cleaning industry, with China Clean Expo’s 21+ years of providing a national platform for cleaning professionals to meet, network and conduct business.

“ISSA has a strong history in China and we greatly value our Chinese members, which is why we wanted to find a way to expand our local support for them,” said John Barrett, ISSA Executive Director. “We also have enjoyed a wonderful relationship with Sino-Expo over the years and look forward to what they can bring to the table for ISSA members.”

This expansion is the latest development in the global relationship between ISSA and Informa Markets, which SinoExpo represents in China. Through the new relationship, the Sino-Expo team will provide ISSA’s international education, accreditations, certifications, and access to ISSA’s entire international exhibition portfolio, which includes events in the US, Australia, Canada, Italy, Mexico, and Russia, plus educational events in India, Thailand, and Malaysia.

“ISSA Pavilion at this year’s CCE show was a successful debut and with this latest development, ISSA and Informa reach a new stage of strategic partnership. As the organizer of the CCE show, we are very happy to be ISSA’s Chinese Representatives. Supporting ISSA China members locally will be a very important focus for the SinoExpo team in the future,” said XQ Zhang, Managing Director of SinoExpo Informa Markets. “CCE has a 21-year history and accumulated rich resources and connections within the Chinese cleaning industry, which offer a big advantage for SinoExpo to help ISSA promote member benefits and services. We also look forward to introducing ISSA’s advanced concepts to the local market and providing CCE exhibitors and visitors with more high-quality solutions. By joining forces and sharing resources, I believe, together, we can promote better development of the cleaning industry worldwide.”

For more information regarding ISSA China benefits, the global ISSA event portfolio, contact ISSA China Manager, Jade Liao at [email protected].


Remaining of the utmost priority, ISSA and Informa Markets continue to source new opportunities to provide member value and outstanding content by scaling exhibitions and experiences globally. The continued partnership will enable the worldwide cleaning industry to flourish and bring value to the global cleaning community as part of its mission to change the way the world views cleaning.

“We are honored to have SinoExpo as the exclusive sales agent representing the Chinese division of the ISSA global show portfolio and supporting ISSA members on the local level with world-class benefits,” said Lindsay Roberts, ISSA Group Director at Informa Markets. “This is one more way that ISSA, Informa Markets, and SinoExpo are collaborating in the unified mission of changing the way the world views cleaning.”

One example of the marriage between ISSA’s industry knowledge and Informa’s event expertise was the ISSA Biorisk Symposium Series hosted in late 2020 in China, India, and Thailand which brought together esteemed international experts on infection prevention with local industry and government leaders to discuss the ongoing needs to protect public health and return citizens safely to the built environment.


The ISSA & Informa Global Shows Portfolio has become the single largest platform where all cleaning industry executives converge. Across all tradeshows, conferences and educational symposiums in the portfolio, ISSA and Informa take pride in disseminating knowledge, enhancing education, connecting buyers and sellers, and promoting the advancement of cleaning technologies to enhance a healthy and sustainable living environment.

As the evolving impacts of COVID-19 ripple through communities, the world has faced unforeseen challenges. Dynamic global markets are forcing organizations to innovate at a blinding speed to stay ahead. Rapid advances in technology are providing both opportunities and challenges for testing leaders. The ISSA & Informa Global Shows Portfolio provides a unique platform for professionals to join in the conversation with peers as experienced business leaders share ways to lead through innovation.

“The portfolio of ISSA & Informa Global Shows maintains the unified objective of changing the way the world views cleaning. We’re honored and excited to expand and start serving more global communities. We have a record number of exciting events taking place around the world including Europe, China, India, Southeast Asia, Australia, Latin America, Canada, and the United States,” said Roberts.

For further information on ISSA Global Shows, visit

About China Clean Expo
Asia’s Flagship Cleaning Industry Event – CCE, launched in 2002, has become one of the largest meeting points of the Asian cleaning industry and the most valuable channel accessing Chinese cleaning manufacturers, suppliers, distributors, and buyers. The event showcases a wide range of products from commercial cleaning, industry cleaning, public cleaning, municipal cleaning, and personal and home care. For more information, visit

About Informa Markets
Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow. The company provide marketplace participants around the globe with opportunities to engage, experience and do business through face-to-face exhibitions, targeted digital services and actionable data solutions. Informa connects buyers and sellers across more than a dozen global verticals, including pharmaceuticals, food, medical technology, and infrastructure. As the world’s leading market-making company, Informa brings a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year. For more information, please visit