For anyone in charge of allocating marketing dollars, it can seem like an arduous and even dicey process to decide how much to spend annually—and on what. For some, it’s the autopilot response of last year’s budget, plus three to five percent. For others with limited marketing dollars, it can mean the equivalent of putting ...
NETWORK® Services Co. hit a milestone this year that few organizations of its kind do—50 years of being in business. The sales and marketing group celebrated this achievement at its annual NETWORK Supplier trade show, which took place in late April in Las Vegas, NV. The event brought together hundreds of suppliers and NETWORK partners ...
Vice President/President Elect Ken Bodie “During my 30-plus years in our industry, I have learned a lot about what all member classes of ISSA face daily: eroding margins, new channel competition, difficulty finding and recruiting young professionals. As president, I will do my best to help ISSA and its member face these and other challenges ...
What does it take to be a successful entrepreneur? Hard work. Instinct. Confidence. Leadership. Vision. Gut. How about data? Now more than ever, business owners and managers look to data to validate their gut feelings and complement what’s made them successful. That’s what it takes to win in today’s modern marketplace; successful companies no longer ...
Several European Union (EU) regulations are impacting the market for janitorial cleaning products, most prominently: Registration, Evaluation, Authorization and Restriction of Chemicals (REACH), aimed at improving the protection of human health and the environment from the risks posed by chemicals Classification, Labeling and Packaging (CLP), adopted to clearly communicate to workers and consumers the hazards ...
The professional cleaning industry talks safety, but we don’t always walk safety—especially when it comes to the proper use of safety signs. For some distributors, it’s a simple dollars-and-cents issue. There’s a lot more money to be made selling floor machines, for instance, than selling danger signs that indicate a floor might be slippery. Building ...
In the sales community, we often refer to salespeople as hunters and farmers. Hunters find new customers, while farmers maintain and service existing customers. It’s generally assumed that one salesperson can’t be great at both tasks―and that’s often true―because hunting and farming require different skill sets and attitudes. Of course, it’s also true that what ...
Based on trends witnessed in the past decade or so, jansan distributors can certainly count on at least one thing to continue into 2015: the emphasis on operating in a green and sustainable manner, which inherently involves packaging. Distributors are increasingly moving away from conventional packaging programs and materials in favor of what we call ...
Invariably, every business wants to find ways to cut operating costs. Many of the best-run companies in our industry regularly analyze operations and procedures to determine where cost-reducing changes can be made. Unfortunately, many building service contractors (BSCs) get so busy running their businesses on a day-to-day basis that they simply can’t find the time ...
The Tuway American Group has been manufacturing mops and janitorial equipment for more than 90 years. The company got its start in 1923 when jansan distributor Otto Schaefer decided to capitalize on the burgeoning manufacturing scene in Detroit, MI, and started manufacturing brooms and mops under the Tuway brand name. With the onset of World ...
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