Articles – Healthcare Facility Cleaning

Build the Bridge: How VEO Turns Training into Retention and Growth

By |2025-10-10T09:38:47-05:00October 10, 2025|

The first ISSA VEO conference in Chicago wasn’t just a new event on the calendar; it felt like a redirect for the industry. For Efrain Ramirez, a leader with BradyPLUS and a founding supporter of VEO, the value of being in the room was unmistakable: This gathering makes the workforce—the industry’s greatest asset—the center of the conversation. In ...

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‘Late—but Never Too Late’: 4M’s Karina Villaseñor on Building a Movement at VEO

By |2025-10-09T13:27:15-05:00October 9, 2025|

The energy inside the first-ever ISSA VEO conference in Chicago felt less like a debut and more like a long-overdue arrival. For Karina Villaseñor of 4M Building Solutions, one of VEO’s founding supporters, the moment landed with both excitement and urgency. “It was time for sure,” she said, reflecting on the industry’s need for a ...

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Inside INCLEAN: The Green Shift, Big Machines, the Power of Clean, Sustainability, and More

By |2025-10-09T11:40:05-05:00October 9, 2025|

From green cleaning to the rise of restorative floor care, the October issue of INCLEAN dives deep into the forces shaping the industry – just in time for the ISSA Cleaning and Hygiene Expo 2025. As the official ISSA publication and leading source of insight for the commercial cleaning and hygiene sector in Australia, INCLEAN returns this month with a ...

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Is It Time to Ditch the Work/Life Balance Concept?

By |2025-10-09T13:28:12-05:00October 8, 2025|

Laurie Sewell wears two big hats—president of ISSA and CEO of Servicon—and she knows the phrase “work-life balance” can set unrealistic expectations. When we sat down to talk about leading without burning out, she offered a reframing that feels both humane and practical. “When I hear that term, I bristle… I bristle with the word ...

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70% and Rising: The Latino Workforce Driving the Cleaning Industry

By |2025-10-07T13:58:05-05:00October 7, 2025|

At the ISSA VEO conference in Chicago, VEO Media relations specialist Guillermo Meneses visits with Yuritcy Gonzalez of KleenMark for a candid conversation about representation, community, and momentum in the cleaning industry. Gonzalez shares how it feels to be at a first-of-its-kind gathering—exciting, empowering, and a little overwhelming—in the best way. She underscores why VEO ...

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Maria Cardona on Empowerment, Visibility, and the Power of Community at the ISSA VEO Gala

By |2025-10-09T13:30:19-05:00October 6, 2025|

When Maria Cardona took the stage at the VEO Gala, she didn’t waste a moment connecting heart to purpose: “I love, love, love the theme of the conference. Visión, Empeño y Oportunidad. Vision, Resolve, and Opportunity. Mi gente, that is amazing!” From her first words, The Dewey Square Group principal made clear that this was ...

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When City Hall Meets Mop Buckets: The VEO Conversation

By |2025-10-02T14:40:17-05:00October 2, 2025|

From the moment Gilbert “Gil” Villegas and Karina Neff took the stage, the room leaned in. This was not a theory talk about technology. It was a working session on how cities and service companies can use tools, data, and common sense to serve people better. Villegas arrived with the perspective of a Marine Corps ...

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Stop Being a Seagull Boss: Quit Squawking, Start Building

By |2025-10-09T13:30:58-05:00October 2, 2025|

When Yigal Adato walks onstage, he does more than tell stories—he polishes the lens through which leaders see themselves. An entrepreneur-turned-leadership coach based in San Diego and the founder of Leaderato, Adato spent decades building and scaling service businesses, leading hundreds of employees and generating tens of millions in revenue. Today, he helps owners and ...

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From Lost Girl to Legacy Builder: Poverty, the White House, and VEO’s Main Stage

By |2025-10-02T09:04:23-05:00October 1, 2025|

Rebecca Contreras did not come to VEO with a tidy origin story. She came with the kind of journey that makes a room go quiet. Contreras is the president and CEO of AvantGarde (AG), the women-owned human capital, IT, and strategy consulting firm she co-founded in 2011 and scaled across multiple states. Before joining AG, ...

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Let’s Celebrate the Critical Work of EVS Professionals

By |2025-09-16T12:01:09-05:00September 16, 2025|

Housekeeping and Environmental Services (EVS) Week is more than a calendar observance—it is a much-needed opportunity to lift up and celebrate the essential individuals whose daily work directly safeguards the health and lives of patients, staff, and visitors. These professionals do far more than clean spaces; they bring dedication, vigilance, and empathy to the heart ...

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