Artificial intelligence offers companies a practical tool that many overlook: the ability to identify their ideal customer by creating detailed buyer "personas." A persona is a data-driven profile of your target customer. AI-generated personas use real-time data and behavioral insights to paint an accurate picture of someone who might hire you. "Most popular AI platforms ...

Gausium proudly presents “Mira & Gausium Leaves” as its entry into the ISSA Innovative Leaders Program — a powerful synergy of compact autonomous cleaning performance and sustainable cleaning intelligence. Mira: Compact Powerhouse for Smart Cleaning Mira features a pre-sweep function that simultaneously performs sweeping and scrubbing in a single pass, ensuring spotless floors in one ...

BASF's Care Chemicals division is hosting its second Care 360° Sustainability Days event, which will take place from November 11 to 13, 2025. Following the success of the first event, which focused on the European market, this year's event is aimed at customers from all over the world, with the ambition of exploring sustainability topics ...

Kärcher UK is delighted to announce the launch of its newest robotic cleaning machine the KIRA B 200, a fully autonomous scrubber dryer. Designed to tackle large floor areas, the new compact cleaning robot is intuitive and able to perform multiple cleaning tasks simultaneously. The new KIRA B 200 differs from its B 50 counterpart ...

CCS Facility Services, a national leader in commercial cleaning and building engineering services, recently celebrated its first anniversary in Houston after a dynamic year of growth and collaboration. Since launching operations in September 2024, the company has become part of the city’s thriving business community, hiring over 400 employees and servicing more than 12 million ...

ISSA Show North America, the largest and most comprehensive event dedicated to the worldwide industrial, commercial, and residential cleaning and facilities industries, proudly shares the list of participants in the Innovation Industry Leaders Program. Clorox Screen+ Sanitizing Wipes has been recognized among the top products featured in the prestigious program for providing a breakthrough cleaning ...

3M (@3M) and Discovery Education (@DiscoveryEd) named Kevin Tang, an 8th grader at Cedarlane Academy of the Hacienda La Puente Unified School District in Hacienda Heights, California, as the winner of the 2025 3M Young Scientist Challenge, the nation's premier middle school science competition. Kevin distinguished himself with a novel fall detection device that can ...

Sellars Absorbent Materials is unveiling a refreshed look for its commercial wipers as part of a transition from ToolBox® to the Clean Task® brand. The update introduces new packaging and an enhanced visual identity while preserving the same trusted performance and quality that customers have come to expect. “The Clean Task name speaks directly to ...

GP PRO, a division of Georgia-Pacific and leading innovator of advanced dispensing and smart monitoring solutions, has released the results of its latest hand hygiene research in recognition of International Infection Prevention Week, established by the Association for Professionals in Infection Control and Epidemiology (APIC). Entitled “Understanding the Hands that Care for Others,” GP PRO’s ...

With cold and flu season in full swing, facilities should refresh their cleaning protocols to ensure they align with today’s hygiene standards and technology. Sofidel, a leading provider of paper for hygienic and domestic use, shares practical tips to help facilities tackle the season with ease. “Restrooms are one of the most common places where ...