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Help Your Customers Shine With the Right Products

Presenter: Karl Schafer

Sponsor: 3M Commercial Solutions Division

Channels: BSC Focus, Distributor Focus, Educational Quick Clips, Sales & Marketing

Forget the price point, try the pain point. In this “Cleaning Superheroes” clip, Karl Schafer, a senior account executive for American Paper, recounts how he helped one customer win a major contract literally overnight.

Disclaimer: As a nonprofit trade association, ISSA does not formally endorse any product, service, or company. References to product, service, or company in this video are for illustrative purposes only.

About the Presenter

Karl Schafer is a senior account executive for American Paper & Supply Co. in Carlstadt, NJ.