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What Makes an Effective Sales Team

Presenter: Michael Workman

Sponsor: Nyco Products

Channels: BSC Focus, Distributor Focus, Educational Quick Clips, Motivational, Sales & Marketing

To win in today’s competitive distribution industry, companies must have effective sales teams that not only respond to customer demand but create it. Tune in to this ISSA Educational Quick Clip video as Dr. Michael Workman explains the characteristics of top sales performers and what to look for when building your team.

About the Presenter
Dr. Michael Workman is an accomplished author, speaker, and instructor of management, leadership, and business development programs for small business, distribution, and production industries. He has done extensive international research in wholesale distribution, family business, and economic influences on business. For more information, visit