Amazon Continues to Combat CounterfeitingOctober 12, 2021
Amazon recently agreed to a settlement with two social media influencers who were using their platforms to promote and facilitate the sale of counterfeit goods.
According to a lawsuit filed by Amazon in November 2020 in the U.S. District Court for the Western District of Washington, Kelly Fitzpatrick and Sabrina Kelly-Krejci used TikTok, Instagram, and Facebook to promote counterfeit luxury brand products on social media sites and directed customers to product listings in Amazon’s store. The items initially evaded Amazon’s counterfeit prevention measures by appearing to be generic, non-infringing products.
Per the terms of the settlement, Fitzpatrick and Kelly-Krejci will make payments to Amazon which will then be donated to charities including the International Trademark Association’s (INTA) Unreal Campaign, a consumer awareness initiative to educate children and young adults about the importance of intellectual property rights. The two influencers also agreed to cooperate with Amazon’s investigation of the remaining defendants, as well as suppliers and other bad actors involved with the promotion and sale of counterfeit products.