Another Successful ISSA Cleaning & Hygiene ExpoSeptember 6, 2018
ISSA and its trade show partner Interpoint Events have once again raised the bar for the Australian cleaning industry. The two-day ISSA Cleaning & Hygiene Expo, held in Sydney, Australia, August 29-30, 2018, came to a successful close, with exhibitors and attendees alike excited for next year’s show.
Held at the International Convention Centre in Sydney, the second annual ISSA Cleaning & Hygiene Expo achieved a 31 percent increase in attendance over 2017, with 23 percent of visitors coming from the commercial, industrial, and residential segments in the contract cleaning industry. The expo also achieved a 15 percent increase in exhibitors, and an 18 percent increase in exhibit space. “The tagline for the 2018 ISSA Cleaning & Hygiene Expo was ‘It’s Time to Shine’ and the show most definitely did!” says ISSA Oceania Manager Lauren Micallef. “Our exhibitors and attendees had high expectations and the show hit all the right notes for them. We seem to be building outstanding momentum and growing national interest. It is fantastic to see the industry really getting behind this expo and getting real value out of it.”
“What is also noteworthy is the international recognition that the ISSA Cleaning &Hygiene Expo is gaining. We had attendees from 16 countries including Malaysia, Singapore, Spain, Netherlands, Germany, and China,” says ISSA International Services Vice President Dianna Steinbach. “It is great to see the growth the show has experienced and exciting to see the direction in which it is headed.” Within Australia, all six states and two territories were represented, with 50 percent of the attendees coming from New South Wales. The expo drew a number of high-level decision makers, with approximately 44 percent of attendees holding director, CEO, or manager positions.
Within Australia, all six states and two territories were represented, with 50 percent of the attendees coming from New South Wales. The caliber of the attendees was also impressive, with approximately 44 percent of attendees holding director, CEO, or manager decision-making positions.
Focused Education & SRCP
The 2018 ISSA Cleaning & Hygiene Expo featured a dedicated carpet and restoration wing presented by the Specialized Restoration and Cleaning Professionals (SRCP), formerly known as SCRIA prior to it merging to become a division of ISSA. This gave attendees the benefit of two education theaters on the show floor—the ISSA Speaker Theatre and the SRCP Speaker Theatre.
The ISSA Speaker Theatre focused on education for the general cleaning, health, and sanitation industry while the SRCP Speaker Theatre centered on carpet care, remediation, and restoration topics. Both theaters were well attended; Australian rugby legend John Eales’ keynote session drew close to 100 attendees.
“The success of the dedicated carpet and restoration wing was a significant achievement for SRCP,” says SRCP Committee President Gidon Kabaker. “I received a lot of positive feedback from the vendors and attendees at the SRCP education sessions. Looking forward, I think next year will be an even bigger and better event!”
The 2018 expo also featured the Australasian Waste & Recycling Expo as a co-located event, adding to the overall attendee experience.
Innovation & Exhibitor Feedback
The expo served as the perfect platform for new product launches and product demonstrations. The show floor was further energized by the efforts of the exhibitors—many of which had opted for larger booth spaces that were more inviting and offered interactive devices to engage attendees and pique their interest.
“There was a massive increase in foot traffic at the expo this year, which was great to see, and there was a really positive buzz around the exhibitors,” says Lucas Paris, sales and marketing director, professional for Kärcher Australia, a platinum sponsor of the expo.
Errol Goldberg, managing director for Pall Mall, was also pleased with the show. “The first ISSA show in Melbourne last year was a giant step up from the trade events held in Australia over the last decade, and this year’s expo in Sydney was another step up,” he says. “If the current trend continues, it’s going to get bigger and better each year. The quality of people coming through was also incredibly high. We didn’t just get the volume, more importantly, the quality of the people coming through was at the decision-making level.”
Networking & Awards
The 2018 ISSA Cleaning & Hygiene Expo presented unparalleled opportunities to network on the show floor as well as at special events where attendees could meet and enjoy drinks with peers and industry experts. The networking session on day one also featured the presentation of the 2018 INCLEAN Innovation awards. The award program received a record number of entries in four of its five categories—Equipment, Technology and Services, Cleaning
Agents, Janitorial Items, and Cleaning and Dispensing. The show concluded on day two with a fun networking event hosted jointly by ISSA and SRCP.
Read the full release here.