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Essity Launches New Digital Platform for Family Caregivers

Essity recently released Caressa, a new digital platform to assist family caregivers.

Essity’s new platform brings together care essentials such as tasks, medications, and appointments, into one subscription-based app. According to a press release, Caressa expands Essity’s offerings in the field of AgeTech, a rapidly growing sector driven by the combination of an aging population and advancements in technology, projected to reach a value of US$2.7 trillion by 2025.

“Essity is committed to breaking barriers to well-being, and providing support for family carers plays an important part in this,” said Nadine Gerson Flam, Essity global director of senior care. “We have developed Caressa in collaboration with this underserved, yet crucial group to support their specific needs and challenges. Our extensive experience, in-depth customer insight, and focus on assistance provide us with the knowledge and capacity to broaden our offering with this new digital solution.”

About Essity
Essity is a global hygiene and health company that develops, produces, and sells personal care, consumer tissue, and professional hygiene products and solutions. For more information visit www.essity.com.