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Essity Teams With UN to Tackle Media Stereotypes

Essity has joined the Unstereotype Alliance, a thought and action platform convened by UN Women.

Assembled by UN Women, a division within the United Nations (UN) dedicated to gender equality and the empowerment, the Unstereotype Alliance seeks to use advertising as a vehicle to drive positive change by eradicating harmful stereotypes. According to a press release, Essity has been a partner to the UN Foundation since 2016 with the aim of contributing to the achievement of the organization’s Sustainable Development Goals (SDGs), with Goal 5: Gender Equality being one of Essity’s prioritized SDGs.

“Essity has presence in 150 countries, and we take great responsibility in building our brands with our consumers and customers in a responsible and inclusive way,” said Tuomas Yrjölä, Essity president of innovation and sustainability. “By joining the Unstereotype Alliance we want to contribute to accelerating progress and look forward to collaborating with UN Women and peers worldwide to empower people in this endeavor.”

About Essity
Essity is a global hygiene and health company that develops, produces, and sells personal care, consumer tissue, and professional hygiene products and solutions. For more information, visit essity.com.