News
ISSA Issues Market Snapshot of German Cleaning Industry
September 3, 2019
ISSA has released an updated market analyses of the German cleaning market. In cooperation with DTO Research, an international-operating B2B market research and consulting company based in Germany, the report identifies the following trends and characteristics:
- Cost pressure as well as in-transparency in procurement processes
- Increasing digitalization of the cleaning industry
- Influence of robotics on the cleaning processes
- Innovations in cleaning products and cleaning machines
- Sustainable resources and use of products
- Visibility of cleaning performance and its significance to end customers.
The new market snapshot (provided in German and English) along with other country dossiers, e.g. for the United Kingdom and the BeNeLux region, are available complimentary for ISSA members at www.issa.com/member-benefits/market-studies. Visitors of CMS 2019 later this month in Berlin, Germany, can learn more at ISSA’s Booth 212 in hall 2.2.
“As an association, it is our goal to make the professional cleaning industry more transparent. The updated market snapshot for Germany is a further step to help our members better understand the scale of opportunity and allocate their resources more appropriately,” says Regina Henrich, ISSA European manager.
The market snapshot combines qualitative interviews and secondary data research. In addition to a general overview and market potential, the snapshot evaluated trends and developments as well as purchase-decision criteria from the customer’s point of view. The four market segments—cleaning machines, cleaning equipment, cleaning chemicals, and services—each place different demands and were therefore analyzed separately, to provide a deeper understanding of the German cleaning market. The initial German market analyses were conducted in September 2017.
For more information contact Karina Kayser, ISSA international marketing and communications specialist, at [email protected].
