Articles | Sales & Marketing


The Supply Chain Crunch
Jeff Cross | January 31, 2022

If you are like most people, when you want or need something, you want it now. The problem is that the supply...read more


Beware of Gorging on Component Brands
Chris Arlen | December 10, 2021

There’s a trend among business-to-business suppliers to tout three, four, or even more component brands, also known as ingredient brands. These declarations...read more


Sustainability Prospecting for New Clients
Stephen P. Ashkin | October 29, 2021

This article is not about the science or politics of sustainability, nor will it provide a detailed explanation of sustainability. Rather, this...read more


Business Reinvention in a World of ‘Word Salads’
Howard W. Coleman | October 15, 2021

The last 18+ months have felt like a disaster movie, haven’t they? A global pandemic has caused record-setting despair; travel has been...read more


Marketing in an Increasing Digital Age
Zeynep Mehmetoglu | June 9, 2021

In an age when everything is digital, it is vital to implement digital marketing to benefit your business. Digital marketing is simply...read more


Connecting Through Cleaning: The Benefits of Philanthropy
Sandy Wolfrum | June 2, 2021

From ensuring safe and healthy learning environments within schools to disinfecting patient rooms at hospitals to preventing illnesses and upholding appearance in...read more


The Necessary Evil Part 3
Tim Miller | June 5, 2020

In the last two articles of this series (part 1, part 2), we discussed the need to develop a value proposition. This...read more


STRAIGHT TALK -The Customer Journey
Jeff Cross | April 6, 2020

The majority of ISSA member companies are involved, in some way, in sales. Building service contractors sell their cleaning services. Wholesalers and...read more