Articles | Sales & Marketing


The Elements of Value New!
Duane Carey | February 19, 2019

Product expansion can open up new revenue streams.

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Help Potential Customers Find Your Cleaning Company
Jack Prenter | February 12, 2019

It wasn’t long ago that potential customers turned to the Yellow Pages or local flyers in the grocery store window to find...read more


360 Degrees of Cleaning
Joan Weis | October 22, 2018

Welcome to the ISSA Show North America 2018—and Dallas. Wow, what a great city! In the decades since the ISSA Show has...read more


The Laws of Attraction
Jerry Land | October 2, 2018

I talk to a lot of CEOs and vice presidents of sales in the jansan industry, and one of the biggest problems...read more


Schrodinger’s Cat
Dave Fellman | September 17, 2018

Erwin Schrodinger had a cat. Actually, that may or may not be true. We do know that Schrodinger imagined a cat, which...read more


The Color of Money
Stu Schlackman | September 7, 2018

Greg graduated from his sales school at the top of his class and eager to start his new career with computer manufacturer...read more


ISSA Collects Global Data
Karina Kayser | August 10, 2018

Companies in the cleaning industry that operate beyond the borders of their headquarter country face a special challenge: Many countries, especially in...read more


The Need to Go Digital
Bridget Scanlon | June 28, 2018

Buyer expectations for digital self-service are propelling the janitorial and sanitation (jansan) resale and distribution industry towards digital transformation. Much like they...read more


How to Dominate Social Media in the Cleaning Industry
Adon Rigg | June 23, 2018

Not too long ago, a few elite media giants controlled all the information we received. If we wanted current news, we had...read more